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10 Ways to +1 Your Community this Year
Long before there was Google+, the concept of +1 was used to address the topic of extraordinary customer service. In 1993, Ken Blanchard and Sheldon Bowles wrote Raving Fans: A Revolutionary Approach...
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What Lessons can Online Communities Learn from a Leading Fast Food Chain?
McDonald’s sells french fries, but doesn’t sell onion rings. Why is that?There is an urban legend that states the first beloved sweetheart of Ray Kroc, Founder of McDonald’s Corporation, was killed...
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How Communities Allow You to Profitably Scale Your Customer Support
Customer support is a very common use case for online communities, because, if done correctly, there are tremendous benefits that can be gained. Just think, when your customers have an issue, what...
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Finding the Delicate Balance of Effective Community Moderation
Effective moderation can leave a community manager feeling a bit like Goldilocks in search of the perfect bowl of porridge. Too much moderation can lead to foregoing one of the key benefits of your...
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Is Customer Experience the New Marketing?
In May, Telligent hosted a webinar with three guest speakers – Kate Leggett fromForrester Research, Inc., Lewis Simons fromCox Communications, and Brendan Cosgrove fromKaseya. While the official title...
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Internal Online Communities – Introducing 10 Beneficial Business Use Cases
When speaking about internal online social communities, it is common to hear people say that they want ‘Facebook inside the firewall’. No they don’t. Facebook is about having fun and connecting with...
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How to Measure the Strategic Value of Online Communities
Maybe you just launched your community a few months ago. Perhaps you've been up and running for a while. Either way, now is a good time to ask yourself “How is my community doing?”How you answer this...
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The Point of the Pilot is to Purchase the Software
The buying process for software sometimes includes some type of trial or pilot to verify that it will meet your intended business need. This process usually comes after there has been a considerable...
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